LIVE MARKETING PROJECTS
This page is dedicated to some brand activation projects during 2024 - 2025.
FLIM Maricá 2024 - The International Literary Festival of Maricá saw a 35% increase in audience compared to 2023. With 10 days of programming and 400,000 books sold, the event generated around 1,000 direct jobs. With more than 30,000 square meters of space — including 10,000 square meters dedicated solely to the tent area — we dressed the city with the event’s identity, bringing color, joy, and movement. The honoree of the year was Ziraldo, who filled the entrance with his famous rainbow of colors. KV: Gustavo Diniz
Maricá 211 Years (2024) - ‘Casa das Utopias’ Exhibition — Featuring projects that will make Maricá a national reference in architecture, culture, and tourism. The venue showcased to the public the models of 10 projects by architect Oscar Niemeyer — acquired by the City Hall of Maricá — as well as projections of the future Mergulhão de Inoã, along with the new gateways and the Curva Di Branco in Araçatiba. The space includes five interactive environments and also presented a timeline narrating the city’s history, the installation of a totem with an interactive virtual assistant, a lounge area, and a photo station. The façade of the Mercado das Artes was illuminated with video mapping, projecting and celebrating Niemeyer’s projects and the 211 years of the city’s political-administrative emancipation.
In addition, we implemented three ‘Doors to the Future,’ where virtual characters answered questions about the city’s future development. During the day, in partnership with AMAR, we carried out interactive installations such as a memory game, a sensory path, and hydration points.
